Domestic attendance for ages 12-24 was down 15% in the first nine months of 2014, according to Nielsen, and ages 18-24 worldwide was down 17% in 2013, according to the Motion Picture Association of America. Nielsen also reported that the downward trend goes back to 2007! It would seem that attendance is diminishing despite movies becoming more visually spectacular for the big screen. Not only does it seem movie theaters are becoming less important to Millennials, but the movie studios themselves are struggling to maintain a growing audience with newer products.